Blogging is a Great Marketing Strategy

 

Useful Information Attracts Attention

Be useful. If you had all the money in the world, how would you still try to enhance the lives of the world around you? Would you raise awareness to public concerns or go more toward self-development of the species? Sharing information about “how to make the perfect bar of soap at home” is just as useful as “What the French president just said.” Make blogs around what people are searching for online. The world is eager for the information your business has to share.

Free content reduces the barrier of entry for eyeballs. If you charge a fee to read the blog, a large percentage of eyeballs will go, “Ehh, it’s not worth it,” and go back to doing something else. Having a free blog encourages you to prove that the ideas you are talking about would actually be worth anything. If a viewer will takes information you presented and actually does something with it to change their lives for the better, you’re doing it right.

If your content resonates with the audience you can start to become an expert on the subject you are writing about. Pay attention. How do people respond? Implement a strategy. Use the blog titles as a match to start a conversation in the comments below each post. Read every comment and build future content after reviewing this feedback.

Content is defined as written word, pictures, and video. It’s the “guts” of the blog. It can be just one of those categories or all three. Producing content that attracts attention requires a strong creative eye and distribution on the website and other social media. If you don’t want to create the content and distribute it, hire someone to do it for you. 

Search Engine Optimization (SEO) is about what people are searching and how well your content matches with those searches. The more relevant keywords you use, the more traffic you get to your website because you show up higher in search results. For example, if you are a journalist write a blog titled, “How gold is being produced in African deserts.” If you are a business coach, the best SEO blog title would be “Hiring an accountant is easier than you think.” Write about solutions to the common pain points that your customers have.


Evergreen vs. Current Events

There are two different blog content strategies: evergreen vs. current events.

Evergreen means the content in the blog never expires. For example, if you a wrote a blog called “Why Blogging is a Great Business Strategy” the viewer will resonate with it equally regardless of what season of the year it is when they are viewing it. This has less short-term engagement than current events, but has great long-term engagement.

Current events means you write about things that just happened. Maybe you have a financial blog and your write “What EU’s decision last week means for your portfolio.” Maybe you have a garden nursery and your blog content is all about the changing seasons of the year and how to take care of the different kinds of plants as they rotate. For example, a great current event blog for a garden nursery would be “How to Grow California Orange Poppies in the spring.” The blog is strongly relevant during one time of the year, so short-term engagement will be stronger than evergreen content. However, current events have long-term engagement that will be weaker than evergreen content.

Share with Clients

Usually when you start to get new clients you share information with them about how to complete a specific task that will keep the ball rolling. Completing projects is like playing a game of tennis — there is a lot of back and forth. Efficiency leads to reducing the amount of times you need to go back and forth to complete business opportunities.

A great hack and one of the main functional reasons to use is blog is to have less repeat emails. Before we wrote this blog post, when one of our clients needed to be convinced on the importance of a blog as a business tool it required a long email explaining why. With every new client, the same long email needed to be typed. Now we write a few brief words and include a link to this blog with all the information you could ever need! Whoops, our secrets are showing.

Secrets lead to increase of interest

As a creator, you think that when you share your best secrets then you have nothing left to offer. However, the opposite is true for the audience. When these golden secrets are shared, the viewer is craving for more. If there are secrets like this, there has to be more! True creativity has no limits, which means that the amount of blogs you can create is infinite.

Create a Content Calendar

How often do you produce new posts? The more you can write, the more people will potentially see it. We frequently can lose the urge to sit down and get everything out onto the page, but push through the laziness and start with a few key points. Then expand on those key points and pretty soon you have another post. If you think ahead and design the content before you make it, then the ship starts sailing smoothly. At the very minimum, produce 1 blog post per month. 1 blog per week is a realistic goal, and 1 blog post per day of quality content is what the experts do.

Encourage a Useful Call to Action (CTA)

How did all of this useful information get here? Who is the captain behind the ship? Let the audience know where they can learn more. This is the best sales funnel, because instead of leading someone on a long spammy sales page, you teach them exact information they want to know and leave the door open for your products/services to be useful to them.

True fans want to buy the program, start the project, buy the book, buy the hat, and the sticker too. If your information is sparking a fire inside the heart and mind of the viewer, then show them the path of where the true transformation lives — when they do business with you!

How we make blogs at Creative Purity

1) Buy a URL from Godaddy, like www.creativepurity.com. This is your domain. Think of it like the heart of your blog. You need it to exist. Cost is $10-20 per year.

2) Create a Squarespace website. This will host the design and you will create new content on this platform. Think of it like the mind for your blog. Cost is $15-30 per month.

3) Connect your Godaddy domain to your Squarespace website. Need help with this? Here’s a quick Squarespace guide further explaining this easy process.

4) When we work with a client, usually we ask for a rough draft of the content first. Then we edit, share feedback, and publish those edits. Voila! A blog is born. Writing the actual content can be done by the founder, but for organizations with multiple employees a great strategy is to get blog content from different contributors. Look for a paid copywriter with quality experience or young talent looking to expand their portfolio.

5) Write another blog. If you need help, hire us to create an awesome blog for you.


Summary

  • Useful Information Attracts Attention

  • Evergreen vs. Current Events

  • Share with clients

  • Secrets lead to increase of interest

  • Create a Content Calendar

  • Encourage a Useful Call to Action (CTA)


This post was created by Travis, Creative Director at Creative Purity, a digital marketing agency specializing in helping business owners innovate their message and connect with their audience.

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